OOHAi Advertising and Display System Privacy Notice
Effective Date: January 5, 2026
Last Updated: January 5, 2026
This Privacy Notice supplements the OOHAi Global Privacy Policy and applies specifically to
OOHAi’s advertising and display systems.
1. Scope of This Notice
This Privacy Notice applies to car top digital displays mounted on vehicles, in car advertising
displays, audience measurement and analytics systems, advertiser and device owner
management panels, mobile and web applications used to configure and control advertising
devices, and supporting backend systems.
This notice does not apply to the OOHAi rideshare rider or driver applications.
2. Who This Notice Is For
This notice applies to advertisers and advertising agencies, device owners and fleet
operators, business users managing campaigns or devices, and members of the public
exposed to advertising displays.
3. Overview of the Advertising System
OOHAi operates a digital out of home advertising network using vehicle mounted and in car
displays.
Advertising content is delivered and measured using privacy first technology designed to
provide aggregated audience insights without identifying individuals.
4. Information We Process4.1 Advertiser and Device Owner Account Information
Business account information including company name, registration details, contact
information, user credentials, billing and invoicing records, and support communications.
4.2 Campaign and Content Data
Campaign configurations, schedules, creative assets, targeting parameters, and aggregated
performance reports.
4.3 Audience Analytics and Computer Vision Processing
OOHAi advertising displays use on device computer vision to measure impressions and
estimate broad demographic attributes such as approximate age range and gender.
Visual input is processed locally on device and immediately discarded after producing
anonymous statistical output.
No facial images, video recordings, biometric templates, or identifiers are stored.
No individual identification, recognition, or tracking occurs.
OOHAi does not process biometric data as defined under applicable law.
4.4 Location and Device Data
General city or regional location, geohash based approximations, device health metrics,
operating system information, and connectivity data.
OOHAi does not process precise GPS coordinates of individuals or real time movement
tracking.
4.5 Platform Usage and Logs
Platform usage events, access logs, security logs, and error logs.
5. How Information Is UsedInformation is used to deliver advertising content, measure performance, generate
aggregated analytics, operate and maintain devices, provide dashboards, ensure security
and reliability, and meet legal obligations.
6. Information Sharing
Information may be shared with advertisers and agencies in aggregated and anonymised
form, device owners for operational reporting, service providers supporting hosting and
security, and authorities where required by law.
OOHAi does not sell personal information or provide raw audience data.
7. Public Notice and Transparency
OOHAi uses clear notices or equivalent disclosure mechanisms in deployment environments
to inform the public that privacy safe audience measurement technology is in operation.
8. Data Retention
Visual data retention is zero.
Raw analytics data is retained for limited aggregation periods.
Aggregated analytics are retained in anonymised form.
Business and billing records are retained as required by law.
9. Security
OOHAi applies technical and organisational safeguards including encryption, role based
access controls, secure device management, monitoring, and incident response procedures.
10. Your Rights
Individuals and business users may exercise rights described in the OOHAi Global Privacy
Policy.
11. Changes to This NoticeThis Privacy Notice may be updated from time to time.
12. Contact
For questions relating to the advertising and display system
Email: support@oohai.com.au